Download PDF, EPUB, Kindle COTRI Yearbook 2012
Download PDF, EPUB, Kindle COTRI Yearbook 2012
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Author: Wolfgang Georg Arlt
Number of Pages: 134 pages
Published Date: 05 Nov 2012
Publisher: Peter Lang GmbH
Publication Country: Frankfurt am Main, Germany
Language: English
Format: Pdf
ISBN: 9783631628201
File size: 11 Mb
Download Link: COTRI Yearbook 2012
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China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector - including social media marketing. "COTRI Yearbook 2012" offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.
Read online COTRI Yearbook 2012 Buy and read online COTRI Yearbook 2012 Download COTRI Yearbook 2012 for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook COTRI Yearbook 2012
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COTRI Yearbook 2012 by Wolfgang Georg Arlt
Author: Wolfgang Georg Arlt
Number of Pages: 134 pages
Published Date: 05 Nov 2012
Publisher: Peter Lang GmbH
Publication Country: Frankfurt am Main, Germany
Language: English
Format: Pdf
ISBN: 9783631628201
File size: 11 Mb
Download Link: COTRI Yearbook 2012
---------------------------------------------------------------
China is developing into the biggest international tourism source market in the world. China Outbound Tourism Research Institute (COTRI) presents in the 2012 edition of its yearbook articles from international tourism scientists and practitioners working with the Chinese outbound market. As Chinese are travelling to varying destinations, the Yearbook 2012 covers a number of different geographical regions, from France, Spain, Switzerland and Germany in Europe to East Africa and Taiwan. Important Chinese visitor activities and segments are analysed, including the shopping behaviour of package and self-organised travellers and geographical distribution pattern of first-time and regular visitors. The book deals with the importance of Chinese visitors in several destinations and with successful forms of marketing both from governments and from the private sector - including social media marketing. "COTRI Yearbook 2012" offers research results with a strong focus on practical application. Therefore, it is an important source of information for students and researchers as well as for practitioners all over the world.
Read online COTRI Yearbook 2012 Buy and read online COTRI Yearbook 2012 Download COTRI Yearbook 2012 for pc, mac, kindle, readers Download to iPad/iPhone/iOS, B&N nook COTRI Yearbook 2012
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